PPC marketing or Search engine marketing is the most efficient way to gain new traffic to your website and get in front of your potential audience. Though organic reach plays a vital role, it is not very effective to reach a wider audience.
Some of the main advantages of Pay Per Click advertising are,
In PPC marketing, there are no restrictions on the budget to be spent. You can decide how much you want to spend for each click and the budget for your ad campaign
Are the most common type of ads. You can see these ads most of the time you search for anything on the internet. Sponsored websites appear on the top and the bottom of the results page. Search ads are tagged with an “Ad” text to indicate that it is a paid ad. Search ads involve text and links.
Display ads are ads that you see anywhere within a website. These ads are displayed on Google-partnered websites. You can target your ads to people who are interested in your product and to people who have visited similar websites.Display ads generally have attractive images and texts to capture the reader’s attention.
The evolution of pay-per-click advertising extends its reach to encompass prime social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Within this context, the category of paid advertisements that grace these diverse social channels collectively falls under the umbrella term of social ads. The potency of social ads lies in their inherent effectiveness, accentuated by the fact that approximately 91% of social media users engage with them through their mobile devices.
Remarketing is a highly beneficial factor in PPC marketing. Remarketing is a PPC feature that lets us target people who have already been exposed to our product. This audience is a group of people who are interested in our product ever
Nestled within the realm of paid advertising, Google Shopping Ads emerge as a potent force for elevating product promotion. Presented in a captivating carousel format, these ads seamlessly provide a panoramic view of akin products sourced across a spectrum of websites. Akin to a digital storefront, Google Shopping Ads afford users the luxury of virtual window shopping. This platform transcends mere advertisement
Gmail sponsored promotions are a great way to promote your business in a person’s inbox. These ads can be targeted at a potential crowd, and also be personalized.Gmail promotional emails appear on the top of the inbox on mobiles and desktops.Promotional ads have an “Ad” tag before the subject line. Personalized emails with proper formatting and an attractive subject line tend to get a higher click rate and open rate.This is a great way to drive new people to your website by giving them all the details in the email.
We have years of experience working with hundreds of clients from different backgrounds. Our Search Engine Marketing team will fulfill all your needs within your budget.
Before you sign or commit to anything, we have an extensive “Client Questionnaire” that we ask you to fill out so that we can learn more about your needs, clients, and industry. There is absolutely no commitment on your part by completing this questionnaire. If you trust us with your business’s digital growth, let’s get started! Contact us.
We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy-in packages. Our ability to handle all budgets – big, small, and medium makes us unique. Each client’s campaign is evaluated individually based on their goals, needs, audience, and budget. No matter what your budget is, we will always aim to provide you with the best service with minimum expenditure.
We strongly advise against starting and stopping Search Engine Optimization. SEO success is a journey, not a destination. To maintain your SERP ranking, you should continue doing SEO. If you stop, your website rank will get low, and your competitors will convert your potential customers in no time
Because we bring ROI to our clients. We have helped clients all over the world generate real, tangible results. Beyond creativity and strategy, we help our clients achieve their sales targets and drive massive revenue. That’s why Rankraze is a top digital marketing agency in Texas standing tall with a plethora of client success stories.
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