Rankraze  Canada
Rankraze  Canada

Sentimental Analysis

Our Data Says What Your Audience Loves

Utilizing advanced sentiment analysis, we safeguard your brand, dissect audience sentiments, and establish links with potential clients

Sentiment Analysis Services​

Across various industries, a significant 89% of businesses engage in competition primarily centered around the quality of customer experience. In today’s landscape, customer experience holds equal importance to the final product or service delivered. In the quest to comprehend your company’s competitive stance and its position within the consumer mindset, the conventional approach has involved the use of customer satisfaction surveys. Yet, envision a scenario where you can glean insights into your brand’s perception without relying on surveys. Imagine effortlessly accessing impartial appraisals of your brand, all while refraining from any direct customer inquiries. This is precisely where sentiment analysis emerges. The rich landscape of textual feedback holds the potential to unveil the authentic sentiments associated with your brand. However, manually sifting through vast volumes of text data proves impractical and overwhelmingly time-intensive for enterprises. A remedy to this challenge? Sentiment analysis.”

What is Sentiment Analysis ?

Sentiment Analysis constitutes a process wherein a segment of text is identified and classified based on the emotional tone it conveys. Such text could encompass tweets, comments, feedback, or even spontaneous outbursts, all infused with varying degrees of positive, negative, or neutral sentiments. The essence of the text is distilled, culminating in the assignment of a sentiment score.

This procedure involves delving into unstructured text and scrutinizing data to fathom the emotional resonance surrounding your product or service. Harnessing the capabilities of natural language processing (NLP) and text analytics, sentiment analysis serves as a conduit for businesses to glean insights from the evolving behaviors of customers. Notably, this approach proves to be both time-efficient and minimally labor-intensive, offering scalability even across vast troves of data points.

By embracing sentiment analysis, businesses stand to tap into a wealth of nuanced understanding, unveiling sentiments that might have remained hidden in traditional surveys or interactions. This insightful approach not only captures the immediate feelings of customers but also offers the potential to discern trends and patterns that can drive strategic decision-making. Thus, sentiment analysis emerges as a pivotal tool, aligning businesses with the dynamic currents of customer sentiment and steering them towards a more informed and resonant engagement.

Why Businesses Need Sentiment Analysis?

The significance of employing sentiment analysis within the realm of business is undeniable. In the contemporary digital landscape, where data is abundant and overflowing, enterprises find themselves inundated with extensive troves of customer feedback. Amidst this deluge, the task of manually dissecting and gleaning insights from such data becomes a formidable challenge, fraught with the potential for bias Enter sentiment analysis—a pivotal solution that holds the capability to unravel meaningful insights from this ocean of data. What’s more, it presents itself as a method that not only saves time and minimizes labor but also facilitates scalability across vast arrays of data points.

Let’s have a closer look at how sentiment analysis can be of benefit to businesses.

Brand Reputation Management

Utilizing sentiment analysis holds the potential to elevate brand reputation through the examination of online and social media accounts pertaining to a brand, product, or service.”

Gain competitive advantage

Employing sentiment analysis facilitates an in-depth evaluation of competitors and their marketing endeavors. This strategic approach enables businesses to refine their value proposition, ensuring precision in targeting and resonance in messaging

Enhance customer experience

Real-time insights become accessible to businesses, encompassing both favorable and unfavorable customer reviews. To comprehensive analysis of customer feedback sentiments, organizations gain a profound understanding of customer preferences and grievances

Informed Decision Making

When businesses gain insights into consumers’ preferences, dislikes, and expectations, they can initiate a comprehensive market analysis to drive more informed decision-making.

Crisis Prevention

Businesses receive real-time alerts concerning adverse online comments. This enables swift responses and issue resolution, preventing potential escalation into a social media crisis

Sentiment Analysis Services Offered By Rankraze

Our sentiment analysis service provides a means to delve deeper into customer sentiments surrounding your brand, products, or services. Whether it’s analyzing surveys or parsing through social media comments, our meticulous approach involves examination, assessment, and classification in accordance with your specified guidelines..

Text Analysis for Surveys

The feedback embedded within your survey responses undergoes comprehensive analysis, resulting in assigned sentiment scores. These scores, in turn, offer a valuable compass to address immediate customer concerns that arise during their interactions

Text Analysis for Customer Reviews

Our analysis delves into the sentiments expressed within customer reviews—ranging from positive and negative to neutral. Through this process, we discern gaps and pinpoint pain-points that businesses may have inadvertently overlooked or left unaddressed

Text Analysis for Social Media

We leverage cutting-edge sentiment analysis tools to extract actionable insights from various facets of social media engagement, including likes, comments, shares, and more. These data-driven revelations empower businesses to craft dynamic social media campaigns and strategies that profoundly elevate brand image and perception

How Sentiment Analysis Works?​

Industries taking advantage of Sentiment Analysis

Automotive Companies

“Automotive enterprises leverage platforms such as social media to solicit customer feedback. This invaluable input subsequently fuels the refinement of marketing and advertising initiatives.

Insurance Companies

Sentiment analysis proves invaluable to insurance firms in automating repetitive processes, effectively lightening the workload burden on insurance agents.

Banking and Finance

Within the realm of banking and finance, sentiment analysis serves as a pivotal tool for scrutinizing customer feedback, assessing interactions, evaluating claims, and pinpointing compliance risks.


Within the retail industry, sentiment analysis emerges as a valuable tool for gaining insights into operational enhancements, refining product quality, harnessing competitive intelligence, and safeguarding brand reputation


In the realm of politics, sentiment analysis emerges as a potent tool for gauging emotional perspectives on various subjects. For instance, a political party can harness sentiment analysis to evaluate the positive or negative sentiments surrounding specific candidates, thus gaining insights into public perception.


Within the domain of politics, sentiment analysis emerges as a powerful instrument to gauge the emotional viewpoints across diverse subjects. As an example, a political entity can effectively employ sentiment analysis to assess the positive or negative sentiments 

Why Choose Rankraze for Sentiment Analysis?


“Our sentiment analysis spans across multiple languages, enabling us to grasp the authentic sentiments held by diverse global communities

High Accuracy

Within the domain of politics, sentiment analysis emerges as a powerful instrument to gauge the emotional viewpoints across diverse subjects. 


Our sentiment analysis spans across multiple languages, enabling us to grasp the authentic sentiments held by diverse global communities.