Video Marketing Services In canada

Amidst a rapidly evolvinglandscape, generating fresh and distinctive concepts todistinguish your business can be quite challenging.

Web video for website production leads the way

1 %

of marketers say video gives them the best ROI.

0 %

of consumers will make a purchase after watching a branded video

0 %

of people watch more video now than they did a year ago.

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of consumers want to see more videos from their favourite brands.

Video Marketing Services In Canada

Within the hustle and bustle of our modern world, the challenge of conceiving fresh and distinct concepts to set your business apart is undeniably daunting. The utilization of videos as a marketing tool dates back to the inception of television commercials in the early 1960s. Nevertheless, in the contemporary landscape, video marketing has emerged as a monumental boon for digital marketers on a global scale.

Importance of Video Marketing

Within this section, we’ve compiled a selection of significant advantages associated with video marketing, shedding light on the compelling reasons why integrating it into your business strategy is a wise decision.

Videos increase your SEO ranking

The inclusion of well-optimized video content holds significant sway over your search engine optimization (SEO) ranking. Google places emphasis on user value, and proficiently crafted video content aligns with this priority

Video appeals to mobile users

A staggering 92% of mobile users who engage with video content across various platforms are inclined to share it with their network. This ripple effect of social sharing not only contributes to effective branding but also solidifies your authority in the subject matter.

Video builds trust and credibility

Video emerges as the most potent avenue for imbuing your company and brand with a distinct personality. It offers an unparalleled means of establishing a profound connection with your customers, laying the foundation for trust to flourish.

Video content has high engagement with the audience

Video content delivers exceptional value to your customer base. An impressive 70% of individuals make purchasing decisions influenced by product videos. Videos serve as a comprehensive tool to elucidate every aspect of your product while fostering meaningful engagement with your audience.

Video marketing has a high ROI

Undertaking the process of conceptualizing, recording, and editing a video demands substantial effort and investment, often exceeding the expenses associated with alternative marketing strategies.

Video boosts conversion rates and sales

Videos wield a remarkable ability to sway audiences into becoming customers. Incorporating a product video on your landing page can yield a staggering 80% increase in conversion rates.

The video encourages social shares

An overwhelming 90% of individuals opt to view videos via their mobile devices. The allure of online video consumption during travel or leisure moments has significantly contributed to the surge in smartphone usage observed in recent years.

Video is a great addition to your email marketing campaigns

Infusing your email marketing campaigns with video content presents a strategic advantage. Email subject lines featuring the word "video" consistently yield a significantly higher click-through rate when compared to text-only email marketing content.

Why YouTube is the leading Video Marketing platform

YouTube’s Vast Reach and Visual Power

With a staggering 2 billion monthly active users (comprising over 2/3rd of the total internet user base), YouTube firmly solidifies its position as a digital juggernaut. It stands as the second-most utilized social media platform, trailing only behind Facebook in popularity.

Harnessing Visual Supremacy

YouTube’s foundation rests on its visual-oriented nature, aligning seamlessly with the dominant sensory preference of human beings. The lion’s share of information processed by our brain is visual in nature, rendering this platform a prime avenue for businesses to effectively convey product information and entice prospective customers.

Few amazing Video Marketing statistics

If you find yourself on the fence regarding the immense benefits of embracing video marketing, let these statistics paint a compelling picture:

YouTube has over 2 billion monthly active users.
Almost 15% of YouTube’s site traffic comes from the US.
75 million people in the US watch online videos every day.
81% of 18-25 year-olds in the US watch YouTube.
Viewers retain 95% of the message conveyed in a video. Whereas, viewers retain only 10% of the information in non-video content.
76% of marketers use video to increase their brand awareness.
82% of users watch video content on Twitter.
People upload 500 hours of video content every minute!
More than 500 million hours of videos are watched on YouTube each day.
Over 70% of YouTube views are on mobile.

Our video marketing services

As a frontrunner among video marketing agencies in the UK, Rankraze brings forth a comprehensive suite of services. Our expertise spans the entire video journey, encompassing production, post-production, animated video creation, video promotion, as well as adept Customer Relationship Management. Our repertoire of top-tier video marketing services includes:

Videos increase your SEO ranking

We offer complete marketing services on YouTube. We focus on promoting your video organically across all social media platforms, optimizing your video for search engines, running ad campaigns to drive visitors, etc.

Video production

Complete guidance and assistance in coming up with a creative idea for your product, video production, audio-video recording, and editing. We produce the perfect video for your business, brand, services, and products.

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Video Promotion across all platforms

Promote your YouTube video can be as tricky as creating the video. Creating a great video and going unnoticed is the same as not creating one. We will take care of the complete marketing services to make the video reach a huge potential audience.

Customized YouTube channel art

YouTube channel art is the banner image in your YouTube account. It should reflect your business’ personality, the design should be simple, and also convey what your page is about. We will create customized channel art for your account that reflects your business.

YouTube Video optimization

Just like how optimizing your website content will make you rank higher in search engines organically, YouTube works on Video Optimization. Our marketing team of experts will make sure your content is perfectly optimized to reach google’s ranking factors. This will increase your video traffic, and in turn, will increase your website traffic organically too.

Video Integration with Google Analytics

We have years of experience in digital marketing. If we’ve learned one thing from all these years of experience, that is to track our growth, engagement, traffic sources to see what works best for us. We will integrate your YouTube account to Google Analytics to track your video marketing traffic and conversions. This way, you can understand what video content works better for you and your business and experiment more.

SEO for Videos

You may not have come across the term Search Engine Optimization for YouTube. But, it is one of the important factors of video marketing on YouTube. Optimizing the video and Search Engine Optimization for Videos are different. Worry not. We will take care of complete SEO for your video to help your video rank in Google and other search engines and drive website traffic too.

YouTube Community Management

When you’ve built a good number of YouTube audiences, managing the community is very important. Showing the people that you care and addressing any negative comments positively can be crucial but it is essential for customer retention.

This is why our community management team will take care of maintaining a healthy relationship between your business and its customers.

YouTube Reputation Management

Representing a brand or business on a social media platform should be professional and friendly. You are accountable for all your actions because you holed a reputation. We have a reputation management team that will focus on maintaining that as we’ve done for all our 100+ clients.

YouTube Campaign

Being a top marketing agency, we know the in and out of digital marketing. We will run paid YouTube ad campaigns that will skyrocket your YouTube growth and website traffic.

Types of Video Marketing Content for business

Within this segment, we’ve systematically categorized the array of video marketing content that businesses can employ to cultivate trust and authority. Generally, video marketing content for businesses falls into three distinct categories.

Awareness

Engagement

Education

Awareness

Lists Videos

Company Culture

Behind the scenes

Interview

Engagement

Vlog

Video emails

Videos with funny context

Education

How-to videos
Product reviews
Q & A
Announcement video
Case study
Testimonial
Product tour
Feature explainer
Live talks/ Presentations
Tutorials, etc.

Why choose Rankraze for Video Marketing

As a trailblazing entity within the UK’s video marketing landscape, Rankraze boasts a wealth of experience in the realm of digital marketing. Our extensive tenure has empowered us to guide numerous clients towards resounding success through meticulously crafted video marketing content and strategic approaches. The compelling factors that position us as the optimal choice for your premier video marketing services include:

One-stop solution for complete digital marketing
Produce video marketing in the most cost-effective way
Drive high Return On Investment
Attract customers with great content
Promote video across all social platforms and websites
Integrate YouTube videos in social media content to drive traffic
Build a strong customer base with high conversions
Increase viewers and Gain brand exposure
Creating and managing videos
Managing customer relationships and reputation
Optimize your videos to drive traffic
Optimize your content for search engines

We have a team full of creatives who are always on the lookout for ideas, innovations and marketing strategies. We aim to spread your business’s online presence across huge potential audiences.

Get In Touch

Get your right solution, contact now with us.

Video Marketing Services In canada

Web video for website production leads the way

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Video Marketing Services In Canada